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Posts Tagged ‘web traffic’

Create a RSS Feed – More Free Traffic to Your Static Web Pages-P1

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Most sites on the web were built before the invasion of the wordpress blogging platform was in general use. Using a html editor created functional and beautiful sites. However they do not provide for the ease of traffic generation that a wordpress blogging platform provides.

The wordpress platform allows for more social traffic in many ways. Three of which are:
1) The use of automatic pinging when new posts are made to the blog.
2) Provides a continuously updated rss feed for visitors to add to their favorite feed readers such as Google, Yahoo and Bloglines, inviting returning visitor traffic.
3) Automatic updating of the rss (really simple syndication) feeds that can be submitted to rss feed directories.

Meanwhile, sites created with html editors, static page sites or adsense template sites, have become the poor cousin to the blogging sites when it comes to traffic generation.

It is not that these sites cannot achieve the traffic generating results of the wordpress blogging platform. They can, but it will require more knowledge and more work to achieve the same result. For example, how do you acquire rss traffic when a static or adsense template site cannot generate a rss feed automatically? Simple answer, create a rss feed manually.

It may sound like a daunting task, at first, but keep reading. Its as simple as basic html, with the use of open and close tags.

Basic html code:

XXhtmlXY
XXheadXY
XXtitleXYINSERT TITLE HEREXX/titleXY
XX/headXY
XXbodyXYINSERT BODY CONTENT HEREXX/bodyXY
XX/htmlXY

Go to any blog, click on the rss icon and take a look at the rss feed structure. It should look like this:

XXrss version=”0.91″XY
-
XXchannelXY
XXtitleXYINSERT RSS FEED TITLE HEREXX/titleXY
XXlinkXYhttp://www.YOURSITEURLHEREXX/linkXY
XXdescriptionXYINSERT RSS FEED DESCRIPTION HEREXX/descriptionXY
XXlanguageXYen-usXX/languageXY
-
XXitemXY
XXtitleXYINSERT ITEM TITLE HEREXX/titleXY
XXlinkXYhttp://www.YOURSITEURLHEREXX/link>XY
XXdescriptionXYINSERT ITEM DESCRIPTION HEREXX/descriptionXY
XX/itemXY
XX/channelXY
XX/rssXY

If you would prefer a little automation then Internet.com has a great free tool, just search for ‘channel editor” on their site or go to:
http://www.webreference.com/cgi-bin/perl/rssedit.pl. This tool will generate the out put you need.

Creating a rss feed is simple and easy once you understand the structure. Now you can see the potential for your static and adsense template websites. Copy the above code or what you automatically generated into notepad and save as whatever name you would like for your feed page name. Upload this text file to your site folder and rename the .txt extension to .rss.

That is all. You now have a rss feed for your static site. In part 2 of this article, you will learn what comes next and what you need to do with the rss feed you just created to drive more traffic to your static web pages and adsense template sites using rss feeds.

Technorati Tags: rss feed, traffic, Traffic Generation, Traffic Generation Methods, web traffic

Use Your Traffic to Make Money

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I’m going to teach you a few ways to use your traffic to make money. You need to squeeze every dollar out of your traffic, that you can. You need to maximize the money you make from your traffic.

I see a lot of people spending all of their time getting all of this traffic to their web site. Well, that’s a great thing if you have your web site set up right, if not, it can be a disaster.

I see so many people setting up a web site and putting Google adsense on it. Then they just drive traffic to it, they don’t make enough money and before they know it, they are back to their day job.

Their problem might not be that they didn’t get enough traffic. You must use your traffic to make money, properly. You need to do more than just rely on adsense.

You need to experiment with both adsense and affiliate links. Find out what works better and use that or if it works best to do both, then do it.

Go ahead a create your own information products to sell. You make all of the money from selling the product. I think that this is better than having adsense or affiliate links on your site, but different things work better for different people.

One thing that you absolutely have to do is start building your mailing list. I’ve heard the money is in the list so many times, that I finally got sick of hearing it and started doing it myself.

I should have listened to them sooner. That is all that I can say. The money is in the list and if you don’t set up a place on your web site for people to sign up for your list, you’re letting a lot of people leave without getting anything out of them.

They may not click on your ads or buy your product, but they might sign up for your list. Why would they sign up? You need to give them an incentive to sign up.

Write an information product and give it to them for free, if they sign up. Run a newsletter where you send them a free issue each month, if they sign up. If you don’t want to do that, then find a product that you can acquire and give away for free.

Another thing to keep in mind and another reason selling your own product is so great is to make sure to have people sign up for your mailing list before they download. You can give them an option where they don’t have to sign up to get your product, but you will get a lot of people who will.

These are the best ways to use your traffic to make money, the right way. Go to www.aweber.com or www.getresponse.com and sign up for an account and start building your list!

Technorati Tags: computers internet blog, make money, SEO, traffic, Traffic Generation, web traffic

Not All Web Traffic Is Created Equal

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Everyone who has a website wants more traffic. However, not all traffic is created equal. Many people get so caught up with driving traffic to their website they forget to check whether it is working towards the actual goal of the website.

Different websites have different goals. One may be to build a brand, another may be to sell a product while yet another may be to build a list from leads. No matter what the goal, tracking should be done to see whether the traffic generated from various sources is actually helping to achieve that goal.

In some cases, it is easy to see the difference between various traffic sources. For example, it is usually much cheaper to buy Pay Per Click (PPC) ads for a content network than for a search network. On a content network, ads appear on related web sites while on a search network they appear as the result of a user keying in specific search terms.

People who click on ads on the content network tend to be browsing the Internet for information. In most cases, they expect to get this information for free. On the other hand, those searching for key terms, especially product names, are more likely to be looking to buy. Because of this, conversion rates are typically much higher on the search network. This leads to more demand which, in turn, leads to higher prices for these ads.

Unfortunately, paying for advertising can eat into profits. In some cases campaigns that are generating a good volume of sales can be rendered unprofitable due to the costs of advertising. However, organic traffic, which comes from unpaid listing on search engines, is free and targeted. The difficulty arises in generating sufficient volumes of traffic. To do this requires being on the front pages of the major search engines for popular terms. Search Engine Optimization (SEO) is the process of trying to rank highly for competitive keywords. Unfortunately, many SEO techniques take considerable time to put into place and to affect search engine rankings.

One technique to overcome this problem is to aim for ‘low-hanging fruit’. That is, keywords that have less competition. While these generate lower traffic, it is possible to build up considerable amounts of traffic by building up a portfolio of less popular keywords.

Other good forms of generating free targeted traffic include article marketing, email marketing and utilizing joint venture partnerships. The main thing is to avoid traffic generation strategies that cost money, but don’t result in conversions.

Technorati Tags: traffic, Traffic Generation, web traffic

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