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Posts Tagged ‘Web 2.0’

How to use Digg to Generate Traffic

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How to use Digg to Generate Traffic

Using Digg for driving traffic to a website is controversial. Some people claim it is not even worth doing, yet others have had massive success with it. Digg seems to be like this, extremes with very little middle ground. There is so much importance attached to getting on the front page. If you can manage to get a story on to the home page of Digg, then you can expect to receive thousands of extra visitors to your site. It really is worth shooting for if you have any chance of making it happen.

You will need to submit your story to Digg, and then rely on other people to vote for it. This is what is known as the ‘Digg’. You will need a good number of votes to have any chance of making it to the home page and picking up the thousands of extra visitors. It has been estimated at over fifty, and it is unlikely to ever get any less, as ever greater numbers of people are using the site, yet the amount of space remains the same. If you can get someone else to submit the story, or if it happens naturally, that is so much better, and will give you a much higher chance of getting the votes you need.

If you want to give your story the best possible chance of being voted for, you need to attract the reader’s attention quickly. This means that having an interesting headline and description is of paramount importance. There are plenty of competing articles, and the reader can’t read them all. Give them a compelling reason to read yours. It also makes a difference if your content is fresh and relevant. If you are writing on topics which are current and hot right now, your chances of getting votes increases enormously. Don’t forget also that readers are more likely to vote for something which is of genuine use to them, so if you can produce an article with genuinely helpful information in it, you will certainly gain votes.

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How to benefit from Social Sites

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Social sites have become the latest craze on the Internet. Social Marketing can also be seen as the next wave of internet marketing. Everyone has heard about social sites and benefits from such sites. Social sites provide a lot of freedom and interactivity to the user. Such sites are powered by the latest technologies like AJAX and allow users to personalize page backgrounds,style,post their music, post videos, store documents, share their favorites and connect with people. Users can also post their pictures, share them with friends and even invite or search for new friends.

But how exactly do these sites help your site and its rankings? By sending huge amounts of traffic and getting you a good ranking on search engines.

There are two types of social sites. One is social networking and the other type is social bookmarking. Social networking sites provide you an easy way to connect with people who share similar interests like you. Sites like MySpace, Orkut, Bebo, Facebook, Hi5, Friendster are popular among users. These sites have a huge user base and provide an excellent opportunity for advertising your site. There are also specialized social networking sites like 43Things, MomJunction, Mothersclick which cater to specific interests.

Some social networking sites group people with common interests, but some sites are “traditional networking sites” and allow you to search for friends based on your interests. In any case you will always have a larger audience for showcasing your site. Sites like Facebook and MySpace allow you to post your advertisements and promote your products, provided you are not spamming. If you have a really good site, you will surely find a large visitor base just by showcasing your site on your profile.

Social bookmarking sites provide you easy way to store, organize, manage your bookmarks as well as share them with your friends. You can bookmark any URL or page you liked and even mark them for public or private viewing. Social bookmarking sites also provide you with the option of tagging your bookmarks. Some of the bookmarking sites link directly to your URL’s thus helping your site in getting valuable back links and quick indexing. Sites like Stumbleupon, Digg, Delicious are known to send huge traffic to your site. If you manage to get on the front page of these sites, you should be prepared to handle a huge number of visitors to your site.

Search engines spiders love social sites and usually follow links on these sites. This means if you have your site link on social networking and bookmarking sites, your site will be indexed quickly.

If you happen to be using Wordpress for your blog, you should use some good plugins like Socialmarker, Socializer and Addthis. These plugins provide your site visitors a quick option to bookmark your site. Getting bookmarked from different users and different bookmarking sites will definitely help your site rank better on search engines. Some plugins like Onlywire automatically bookmark your post to 20 different bookmarking sites as soon as you publish your post.

It is a known fact that the video and photo sharing sites like Youtube and Flickr are visited by millions of people everyday. If you think out of the box and use your creativity, your published video will get your site the traffic you’ve always wanted. Some video sharing sites like Metacafe also pay you a part of their revenue just for publishing your video.

Like it or not, social sites have become an integral part of the internet. You need to use this opportunity to you advantage before it is too late.

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Using Social Media to Get Free Stuff

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You need a free banner? How about a free button for your Website? You can search for free stuff using Google or your favorite search engines but often times it is very brutal. You will find that most sites that show up in search engine results have a few crappy free offerings. They are selling their good stuff for a premium.

It is not fair that you want a few free buttons, backgrounds, or icons and Google dumps a crap load of useless results when you use the word free in search key phrases. There are plenty of sites with good quality free designs but they do not rank high in Google search results.

What do you do? Use Google but restrict your search results to social media sites only.

User submitted contents found in social media sites like Digg, RedDot, etc. are some of the best contents from all around the Web. These social media sites let users rank contents based on the quality.

You get the double bonus. Not only thousands of users have scouted the Web to find the best freebies but also they have ranked those submissions based on their merits. You are able to leverage the crowd wisdom for free to get the free stuff. How sweet it is.

May be the results are crappy but Google is a very powerful search engine. To get the good stuff from the social media sites, instruct Google to return results from contents published in those sites.

Let’s say you are looking for some icons. In Google search box type site:Digg.com “free icons” and hit enter. Google will return all results for “free icons” from Digg, a social media site.

The above technique may not land you directly on the source because many blog authors compile links to high quality free stuff from the Web and then publish the list on these social media sites. Though you don’t go to the source directly but you get the right direction.

Here is a list of popular social media and blog sites that you can use using the site: operator in Google search.

dig.com
del.icio.us
slashdot.com
RedDot.com
stumbleupon.com
blogmarks.com
technorati.com
bloglines.com
mybloglog.com
giveawayproject.com

Social media and crowd wisdom are new Web 2.0 paradigm. The collective intelligence of thousands of people from all around the Globe are channeled through these new Web tools called social media. These sites offer new opportunities for information search and retrieval. Learn how to use them and leverage them for your benefits.

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