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Posts Tagged ‘Internet Marketing’

5 Kinds of Blog Posts

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Are you thinking of starting a Blog? Do you have a Blog that needs freshening up?

If you want to keep your Blog fresh and interesting, then you need to post often. You can create different types of posts to keep your readers interested. This will also keep you from getting bored with your own Blog. Whether blogging to make money directly from the Blog, or blogging to drive traffic to an Affiliate product, you should keep these five types of Blog posts in mind.

1. The Review Post

Review blog posts can help you to monetize your Blog. You will take a close look at a product and give a review of it. This can include an affiliate link to the product. When reviewing, be sure to mention BOTH positive and negative comments about the product. Even if you totally loved the product, keep your review balanced by mentioning a few things that could have been improved. Your readers will appreciate your honesty and be more likely to trust your recommendation.

2. The Quick Tip Post

In between your longer posts you can do a “quick tips” type of post. These are normally 150-250 words. Sometimes we have a lot of information about our niche that we want to share but it may not be worthy of a full length post. In that case, post a quick tip. This should be focused on ONE key area of the niche. For example, “How to Plant a Tulip Bulb” would be a quick tip article for a gardening Blog.

3. The List Post

Blog readers love lists! The most popular Blogs make good use of lists. You can create lists that fit with any topic imaginable. This is a great way to convey information online because it can be easily scanned by web readers who are “skimmers.” You can also create lists of different ways to accomplish a goal in your niche. “10 Ways To Prepare Your Soil For Planting” would be a great list for gardeners.

4. The Interview Post

Interviews will require some preparation, but they are very valuable to your Blog. Interview someone in your niche and then share the results of that interview with your readers. This will not only provide valuable content for your Blog, but will also bring more traffic. Most likely, the person you interview will also publicize the event on their Blog or Website, directing traffic to your Blog.

5. The Instruction Post

This is similar to Quick Tips as you are providing your readers with valuable information. However, these Instruction posts will go into much more detail on a certain topic. Sometimes your instructions can even be divided into two or three posts or courses. Look at comments and questions from your readers to find what topic would be most beneficial to your readers.

As you Blog, remember that your readers like variety. Do not always write the same type of post. Put a little variety in your Blog to keep it fresh.

Technorati Tags: Blogging, Internet Marketing, Make Money Online, work-from-home

Getting Started the Right Way in Internet Marketing (part 1)

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SEO, PPC, PPA, CPA, SERP, LSI, Google slap, sandbox, the list goes on. Welcome to the world of Internet Marketing. It’s hardly a wonder that people suffer from information overload. If you find yourself drowning in this labyrinth of paths leading you in a thousand different directions, you need to realize that success in Internet Marketing depends not on doing a lot of things but only doing a few things right.

The first thing you have to settle within yourself is whether you are looking to build a business with Internet Marketing or merely engage in it as a hobby. A business means that you intend to make enough money through Internet Marketing to at least replace your day job income. If it is a hobby then you are looking to Internet Marketing as a part time activity to supply you with some extra pocket money. This decision is the basis of everything else you do because it determines the amount of time and effort you put into it and also the actual structure of your business or hobby.

If you intend to make Internet Marketing merely a hobby, then you do not need a website, a product, a list, any JV partners or affiliates. You can do basic affiliate marketing by selling other people’s products. You need to sign up with an open affiliate marketing website like Clickbank. An open affiliate marketing system practiced by Clickbank is where you do not need your own website and there is no application process to become an affiliate. Without your own website you would not be able to be an affiliate with closed affiliate systems like Commission Junction (they have an application process that requires a website).

In Clickbank, there are thousands of products you can sign up as an affiliate for. You will be given an affiliate link and all you do is to get people to click on your link. You can do that for free by setting up free websites on Web 2.0 platforms like Squidoo or Hubpages or Blogging platforms like WordPress or Blogger. You can do a search on these and you will get their websites where you can create your own website or blog. Yes, a website set up this way is your own but you are limited in some functionality because these are free websites hosted on the platform’s servers. Nevertheless, they are good enough to drive traffic to your affiliate link.

All you do is design your website or blog with some good content related to the affiliate offer you are marketing and insert your affiliate link into your content. Some web 2.0 platforms like Hubpages have strict rules about the number of affiliate links you can have in your content, so just make sure you abide by their rules.

Internet Marketing is a numbers game, so the more of such websites and blogs you create to drive traffic to your affiliate link, the better it is. Sooner or later, some people will click on your links and if they buy the product that you recommend, you get your commission from it. That’s all there is to making some spare cash through Internet Marketing.

You may want to start your Internet marketing journey this way. But after sometime, if you want to progress further and do Internet Marketing as a business, then it becomes another ball game altogether!

(Please see Part 2 in this series.)

Technorati Tags: Internet Marketing, Make Money Online, work-from-home

Expert Link Building Techniques

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One of the most important factors, of the many considered by search engines in calculating your search ranking, is how well your website or blog is linked to other sites. Almost nothing you can do to improve your ratings will have as dramatic an effect as increasing the number of these links. There are several simple and inexpensive ways to improve the number and quality of the sites linking to you. By concentrating on this one metric, you can have an amazing impact on how well your site does in a search for a particular keyword.

The simplest thing you can do to improve this link count is to start visiting other blogs and websites that have to do with the keyword you care about. By visiting these sites, you have the chance to comment on posts and leave a link back to your site. These all add up over time to help improve your link count.

You could also start your own blog, or even a group of blogs related to keywords you care about and link these back to your site as well. Be sure to add appropriate links on these blogs to your site to help build additional links to specific areas of your main site. This will encourage visits by people that read your blog and you may get additional links from them as well.

Submitting your site to website directories is another good idea for helping to boost your link count. These directories will naturally link to your site and can help direct traffic your way as well as raise your sites ranking. The thing to remember with site directories is to submit to a few each week and not to do them all at the same time. Some search engines will punish your ranking if you suddenly appear in a lot of directories at once. Also, the ranking of the directories you submit to can impact your ranking as the search engines give more credence to sites with a higher ranking and will raise your ranking accordingly.

Writing articles that your publish on your blog, or on your website is another great way to build additional links. You could submit these articles to other blogs for additional exposure as well. Each of the articles you write should have both your name, the name of your website, and a hard link back to your site. Most blogs that accept submissions will publish them with this information intact and help you build even more links back to your site.

A recent phenomenon is the availability of sites with good search engine rankings that are willing to sell you links on their site back to your site. These sites will give you an immediate and dramatic boost in your rankings for a keyword based on the link they provide back to you as a trusted site, it’s like they are vouching for you. Be cautious with this as some search engines are aware of this and will punish you if you use it too often.

Another thing a lot of good webmasters do to help raise the ranking of their sites is to visit and participate in some social networking sites on the web. These sites allow you to submit content from your site and comment on posts or articles they publish and also allow you to post your name and a link back to your site. This helps them with traffic, and helps you with another source of links and traffic.

The final approach you can take is to find other websites and blogs that center on your main keyword or topic and see if you can trade links with them. This is a fairly common practice and really helps raise the ranking of both sites involved in the trade. You might be surprised to find how accommodating a lot of the folks that run these sites can be. Most of them are more than willing to trade links with you and may even be willing to trade content as well.

Applying these techniques to your sites will certainly help their rankings with the search engines. The number and quality of the links back to your site by others is a very important factor in determining your search engine ranking. By spending a little time and effort, you can improve it dramatically.

Technorati Tags: Internet Marketing, link building

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