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How To Use Videos To Build Your E-mail List
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If you have spent any time recently on internet marketing forums, you cannot have failed to notice the burgeoning interest in online video. Google’s high profile acquisition of YouTube has brought video right into the public eye. With YouTube it is possible to create a video, and then paste some code into your own site, and have the video play there. If you do this, you can have the video play with a squeeze box right underneath it. Your video content will explain to the viewer what is to be gained by signing up. This can be a powerful showcase for whatever you have to offer.
As well as having video play on your own site, you can leave a large number of videos on video submission sites with your URL displayed in the video. This can be as simple as having yourself, or someone from your business, stand in front of a board with your URL on it, just as sports interviews are carried out with the participants standing in front of a board with the sponsor’s name on. You can go to far greater lengths than that if you want to. If you have the right software, you can create a “ghost” URL in front of the whole video. Any time these videos are seen, there is a chance that the viewer will go on to visit your site.
As well as standard video shot with a video camera, there are other possibilities. You can create a video using Camtasia or Camstudio which will use screen capture. These videos can be added to video sharing sites, and they are especially useful on your own site, where you can demonstrate your own products right in front of your customer’s eyes, whenever they want to see them. At the end of a Camtasia video, you can have the page redirected to any page you choose, which should obviously be your sign up page.


