Internet Marketing And Its Common Mistakes
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The biggest mistakes most internet businesses make are using free websites. Free websites have banners and ads on each site, which is exactly why the site is free to the consumer. The banners and ads are to attract the attention of the website visitor to those services. This is distracting since it takes the user off the original website and they lose focus.
With the banners and ads all over the free website, it looks unprofessional which defeats the purpose of having a website completely. Web sites should always look professional. They need to be easy for the site user to navigate. The banners and ads complicate the navigation of the sites. Remember to always think about the site user, keep the website user friendly.
The domain name for the free websites at too long and cumbersome for people wanting to locate the site. An example of such a domain name is: www.hello.com/usernameofsite/blahblah/index.html. Now that is confusing to have to type into the window directory for a website. To the everyday internet user a domain name as the example signifies an unprofessional site and is usually avoided completely. A domain name such as www.mytown.com is far better and presents a professional site.
Free websites have limited storage space as well as limited options including email addresses for the site owner. This limited storage space means no room for growth of the business in the future. Why build a website when in the future you will have to change to a better web host that has more of the options you need including more storage space and email addresses?
Another problem with free websites is the reliability of their hosting server. Since the sites are free, it is known the server has to be a low quality server and will have issues providing continuous uninterrupted service to the websites. Also, why even bother to fix the server when it is down when there is most likely limited funds to run the hosting service?
Yes, there are many reasons not to use free websites but the most important ones have been discussed. To use a free website for a true professional business is not the answer to saving money. In the end after all of the headaches of the server going down or offline, losing business due to poor service of the server host, and the banners redirecting the site visitor; it is far better to pay the money for a site to be hosted with better guarantees and performance.
For a small fee, as little as $10 a month, a professional websites are available. The minor expense far outweighs the negative options of the free site. Any business wanting to have a professional site needs to invest in a professional web hosting service. Do not lose customers, money, or precious time for the business.


