Internet Profit System

Archive for the ‘SEO’ Category

You visited a few times and I would appreciate your thoughts on this post, why not comment?

So, you have a new terrific looking Website. You’ve gone to great lengths to make sure it is Search Engine Friendly, you have great content and you are sure that you are what the Search Engines have been waiting for! Your big launch date comes and goes, and nothing. But it takes time to show up on the generic Search Engine results, you might say. So you try an aggressive marketing campaign, and still, your sales are almost non-existent.

What is happening? Your keywords are the fundamental building blocks of your online success. Because the competition is so great, choosing general or broad keywords is almost a guarantee that either you will not show up on the Search Engine results, or if you do, your target audience will not be looking for what you have to offer. Your keywords need to be as specific as possible to get you the results you are looking for. In other words, shoppers ready to buy your product or services are your target and the ones who will immediately find you. Not only that, but the greater the specificity of your keyword, the less competition you will face.

Choosing the right keywords when your Website is new can be tricky as well as time consuming. There are a few ways to go about it:

1. You might not think objectively. Ask your clients, family members, or friends what they would look for if searching for your product. You might be surprised at what insights they can give you.

2. Get personal with your keywords. Take the obvious general keywords that come to mind, for this example we will use “toys”, and try narrowing it down. Try “toy trucks” or “infant toys” or “water toys”. Now go even deeper in your category and try “infant rattle toys” or “baby teething toys”. You see how you are now targeting exactly what someone might be searching for?

3. Do a manual search for the keywords you choose, and see who your competition is. Is that your target? Also look on the upper right hand corner of your search results. Typically, Search Engines will display the number of found results. The more specific the keyword, the less results displayed, the better your chances of obtaining results for that keyword.

So now you have all these great keywords, what do you do with them? Knowing what your keywords are is not enough, you need to keep a few critical points in mind:

1. Continually evaluate your keywords, keeping in mind that trends come and go, and what is “HOT” today may not be what people are looking for tomorrow.

2. Keep track of where your visitors found you. If you are doing a paid campaign, this is easy to do, but if you are looking at generic results, you can use a tracking software to show you what your best resulting keyword searches are. Google Analytics is an example of a free service, and one of the best to track your traffic, visitors’ keywords and behavior.

3. Your visitors should never have to find what they are looking for on your Website. This applies mainly to your PPC programs. Point them directly to where they need to be. Whether it is the page where they can purchase your product, fill out a form or subscribe to a service, land them directly to that page. If you simply send them to your home page, you will lose that visitor because they did not immediately find what they were looking for.

4. Lastly, optimize your pages to your keywords. Take time to carefully write your meta-tags. Properly written Titles can make the difference if your generic result is clicked on or not. Edit the individual pages to have a keyword rich description. This does not mean stuff your keywords anywhere you can find space for them. Read it over, and make sure it makes sense to you. Keep in mind that you not only want to score a lot of points with the Search Engines so that they deem you content “valuable” to their users, you also want to make your visitors keep coming back to your Website .

All this may sound like a lot of work – and it is! But to put it bluntly, “what you put in to it, is what you get out of it”. If you put the time and effort into your keywords, you will eventually be rewarded with the results you are seeking.

You visited a few times and I would appreciate your thoughts on this post, why not comment?

Google offers a free statistical tool to analyze your website visitors. It is called Google Analytics. It is very easy to use. Once you sign up with the service and add the URL of your website, you get a snippet of Java Script code that you add onto every web page you want to track.

Google Analytics tracks visitors from all sources, including display ad campaigns, PPC (pay per click) campaigns, organic searches from search engines, email marketing, bookmarks, websites that have your inbound links, and other digital sources like URLs embedded in PDF files or Power Point slides. It designed for online marketers who want to track visitors to their sites for improving user experience and conversions.

Why do you want to use Google Analytics? There are several reasons for that.

You want to know if your marketing campaign is going in the right direction or not. For example, if you are doing article marketing to drive traffic to your site, you want to know the article directories that are the most effective in sending visitors to your website.

You don’t want to waste your time submitting articles to directories that are not sending you any traffic or a very low amount of traffic. You can write more articles and submit to only those directories that are sending you a good amount of traffic.

If you are using a pay per click (PPC) marketing campaign, you should use split testing to test the effectiveness of different ads. You want to know which ads are performing better than the others in terms of conversions. If you integrate Google Analytics with your AdWords PPC campaigns, you will be able to track the effectiveness of each ad you are using in your PPC campaigns.

Using data from Google Analytics, you will be able to find the pages that are getting the most traffic from search engines, bookmarks and inbound links. Knowing this information helps you spend time on optimizing only those pages that are getting the most traffic.

You can work on providing improved user experience of your site on those high traffic pages. Make it easy to navigate those pages from anywhere in your site. Place a “What is new” about your site on those pages.

If you’re selling ads on your site to advertisers directly, you need a visitors portfolio of your site. This portfolio contains information about the number of monthly unique visitors to your site, visitors’ geographic locations, the number of page views per visitor, the bounce rate of visitors, etc.

The more information about your visitors you can provide to your prospecting advertisers, the better is your chance of commanding a premium price for advertisement spots on your site. Google Analytics will help you develop a visitors portfolio of your site.

Even if you are not going to use visitors data immediately, you can still sign up for Google Analytics and let the tool start collecting visitors data about your site. When you need those data, you will have them in your Google Analytics account.

You visited a few times and I would appreciate your thoughts on this post, why not comment?

How many of us actually know and realise the value of internet when it comes to hunting information? With Internet access, all possible information in the form of history, dictionaries, facts and figures, autobiographies, reviews etc are available at your fingertips with a few keystrokes.

For any SEO rules to work efficiently, the search engine developers work closely on something called as the Page Rank which is also referred to as PR. This ranking system is cleverly utilised or followed by all the websites which are amongst the first 10 rankings on the search engines.

There are several factors which contribute to the rankings of a website. They are the content of the website, the keywords used, the constant updates on the websites and lastly the number of other websites that have posted a link to it. The ideal ranking that you can get is 10. If you rank anywhere about that, obviously you are doing a great search engine optimization job for your website.

The new SEO Rules put forth in 2009 also considers the duration of your registration with the search engines. This is done to keep a check on spamming websites from being listed on the search engine. The submission of a website with any of the available search engines will need to be at least one year old to prove that it is a legitimate website.

The SEO Rules is aimed to save visitors surfing the net from going through the spamming websites which might have fake content or might have been expired. These days, due to several new websites being created every day, the quality of all of them is not that great. Most of them disappear or are dead within the span of 3 months. Moreover, listing of new websites is not given preference as these new sites might not contain the real content in them.

There are many SEO Rules that have been put forward till today but the most important one suggests website owners to add original, relevant and informative content to their websites. It is also important that you create a resource page that maintains useful links for the users using your site.

The use of relevant keywords which are unique is by far the best way that you can increase your PR on any search engine. Online searches and the abundance of data and information can sometimes be overwhelming for an average business owner and a corporate employee to search through. Hence it is essential to keep things simple and follow the main SEO Rules so that you can get them to visit your website without causing much of an inconvenience to them.

To attain popularity, your website should give visitors the ability to comment on it. Your PR level will shoot up the scales if visitors like your website good enough to post a link of it on their own website. Keeping your website updated and informative is another SEO Rule that you might need to follow to get your rankings go higher. Any search engine will not be ignorant of a well written content with an informative background and also particularly if it gets votes from other websites. Thus it is important to keep in mind all of the above mentioned SEO Rules to increase your PR on search engines.

Technorati Tags: Internet Marketing, Making Money, Niche Marketing, SEO