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Whether you run a business totally online, or you operate a brick-and-mortar business and have a supplemental website, you need to implement article marketing. If you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie. Let me give you a few reasons why.

Reason #1: Article marketing is free. Every business owner knows that advertising isn’t cheap. Every newspaper or magazine ad you run costs you dearly. By spending just a little extra time writing and submitting several articles each month, you’ll save quite a bit of money. Best yet, article marketing doesn’t cost you a dime–just a few hours every week.

Reason #2: Article marketing brands your business. Have you ever wondered how some businesses seem to become so well known in such a short amount of time? They’re getting their name out there. They’re giving away something of value for free to their potential customers. Your articles will brand your business and make it a well-known name.

Reason #3: Article marketing makes you an expert. If you write articles about the subjects you know well, you’ll quickly become known as an expert in your field. Do you run a website on bird watching? Writing and submitting fifty articles on bird watching will show people that you know what you’re talking about.

Reason #4: Article marketing teaches you how to relate to people. You can’t write a bunch of articles without learning how to communicate effectively. The more you write, the more you’ll learn how to get your message across in a friendly, personal tone.

Reason #5: Article marketing creates back links to your website. Without getting into the technical details of this, back links to your website are good and you’ll want lots of them. Back links help boost your rankings in the search engines, thus gaining more exposure for your website.

Remember that article marketing isn’t the cure-all answer to advertising your business; it’s one piece of the pie. You also can’t submit a handful of articles one time and expect to see results.

Article marketing requires persistence and patience. You should plan to spend a certain number of hours each week writing and submitting articles to promote your business. Pencil in this time faithfully and stick to it. Within a few months (maybe even a few short weeks!), you’ll begin to see the results of your hard work pay off.

Technorati Tags: article marketing, Article Writing

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Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?

…I’ll bet you have!

This checklist should help you eliminate some common problems in writing articles:

1. Have a specific purpose in mind.

Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your article.
Is it an article clarifying an issue for your customers, to attract prospects, to improve the link popularity for your website?

2. Know your target population.

Before writing an article, conduct research on the target population. What are their experience, their interest, and their wants in the chosen topic? What pain or problem do they try to avoid?

3. Develop a detailed outline first, stressing on the benefits.

Now that you have a purpose and a target, organize your article so that scanning it quickly will show immediately to your reader how he will benefit from it and what are the most important points.

4. Stop your reader in his tracks with your title.

Your title should grab the reader’s attention and ‘force’ him to read your first paragraph. Using your most important benefit usually does it.

5. Start your article with the most important information

Again, do not keep your most important information for the conclusion! Give it immediately and develop on it in the following paragraphs.

6. Keep jargon to a minimum.

If possible, avoid jargon as well as prejudices and insinuations. Write your article so that even a child can understand it.

7. Make your article warm and personal.

Speak direct to the reader. Use a lot of ‘you’.
Reading your article, the reader should feel warmth and empathy, knowing that you have the same problems and goals than him.

8. Keep sentences short and simple.

Using short and simple sentences will allow a fluid and easy reading, preventing your reader to get bored.

9. Have someone from the target population critique your article.

Who can give you a better feedback than someone from your target population? It will help you

10. Spend more time rewriting than writing.

Besides formatting your article for easy reading and nice presentation, be sure to use tools or an external editor to carefully proofread your writing for grammatical and spelling errors.

Remember that the more writing you do, the better you will get. After sometimes, when you are in the habit of writing, article writing will not seem as difficult as now!

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You’ve heard it time and time again: if you want to get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you, of course). Largely, that is true. A well-written article can:

- help you build your profile as an expert

- draw traffic to your site, and

- help you to build a database of potential clients through associated e-courses or a newsletter.

So far you probably haven’t heard anything you didn’t already know. What YOU are likely to be struggling with is the process of actually writing the article. Sure, you can come up with the content – but how do you really grab those readers? How do you keep their attention all the way through? And most importantly, how do you make them want to come back for more?

Let’s assume that you understand the basics of constructing and editing an article (it has a beginning, middle, and an end and you know how to check the grammar and spelling.) Most of us can manage that. But if you’re not content with simply “getting something out there” – if you want to WIN readers – then you need to start thinking about what they want to know, rather than what you want to tell them.

Put your readers first – every time. Give them what they want, and they’ll be queuing up to read anything you produce. Give them something bland (or worse, blatantly self-serving) and they’ll blast by you so fast you’ll be spinning in the back draft.

The following four steps will give you a blueprint for writing articles that captivate your readers – whatever the topic.

== 1. Find Out What Your Readers Really Want ==

Sometimes you’ll know what they want because you’re an expert in the field, and understand the problems. If you don’t know the subject area well, you’ll have to do more research. Look for forums on your topic and see what people are discussing. What are the problems that need solving? Can you provide an answer? (“If they have a headache, give them an aspirin.”)

== 2. Start With An Attention-Grabber ==

Spend time working on your opening. Try to avoid trite questions like “Have you ever wondered why so many people find it difficult to lose weight?” Firstly, it’s dull. Secondly, it’s not targeting the person reading the article – what do they care about the difficulties “many people” have with losing weight? They only care about THEIR weight problem!

Try to come up with an opening paragraph that gives the reader that warm “Hey, this is about me!” feeling right away. Better still; try to generate a rush of excitement – “This could be the answer I’ve been looking for…”

Example: “The diet gurus make it all sound so easy: to lose weight, all you have to do is expend more energy than you take in. Huh! If it were that simple, the “Big People” stores would be out of business in a heartbeat. Luckily for those of us who are tired of diets, gyms and dull group meetings, there is a back-to-basics way to tackle this. A way that won’t cost you a fortune or leave you feeling deprived.”

== 3. Write As You Speak… Then Edit! ==

The sample opening above also illustrates the importance of the tone you use in your article. You need ‘meat’ in each article, of course, to make it worth reading – but make sure it’s not indigestible!

You’re better off writing your article in a natural, relaxed style that’s akin to normal conversation. It doesn’t matter if the first draft is a little too informal – you can fix that when you edit. Naturally you don’t want to irritate your readers with a too-breezy style, but too-formal is worse. Readers may want facts, tips, and strategies, but they hope to be entertained, too! Let your personality shine through.

== 4. End On A High ==

What’s one of the biggest problems with most articles? They fizzle out! Writers often don’t know how to end on an upbeat note. They either just stop dead or they come up with a trite ending like: “So what are you waiting for? Get started today!”

The beginning and the end of your article are the two parts that make the biggest impression. Start by creating a feeling of anticipation… and leave them feeling satisfied (or excited) when you finish.

If you are offering advice to help them solve a problem (like obesity) gives your readers a reason to feel optimistic and good about them. Don’t make rash promises… but do offer hope. If you are giving hints on marketing or business, sum up the benefits of acting on your tips. You can also experiment with using a pithy/humorous quote, or giving readers a specific action to get them started. Be creative – and don’t rush it.

Here’s a final tip: create an article-writing cheat-sheet for yourself. Divide it into beginnings/middles/ends and add more useful strategies as you think of them. (For example, using the tips in this article, you might write: ENDINGS – end on a high, offer hope, use funny quote, suggest action to get started.)

Do this, and you’ll be steadily cranking out articles that everyone wants to publish!

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