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Getting Started the Right Way in Internet Marketing (part 3)
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Now that you have identified your target market and gathered your 10 or so long tail keywords, it’s time to create your product. Product creation may take you anywhere from one day to two weeks so during this period, it is wise to put some other steps into action also. Here are 2 things you should do simultaneously with product creation.
First, you should register a domain name. Go to namecheap.com or godaddy.com. Choose one with your long tail keyword inside. If the exact long tail keyword has already been taken, try adding another word that makes it attractive, such as ‘best’, ‘tips’, ‘online’, ‘center’ etc. For example ‘organic farming’ can become ‘organicfarmingtips’.
As for the extension to choose, go for a .com if possible. If that has been taken for the domain name you want, take either a .net or .org. The next best option other than these three would be a .biz or .info. These are the common ones considered to be search engine friendly.
The reason why you should register a domain name now is that it takes 24-48 hours to propagate, and you will only be able to upload content into that domain after it has propagated. So by registering a domain name while you work on product creation, you save time.
The second thing you should do while creating your product is join relevant forums in your niche. Every niche has forums where people interested in their niche hang out. To find these forums, type the name of your niche followed by the word ‘forum’ (without quotes) at the end into Google’s search engine. So, for organic farming, it would be ‘organic farming forums’. Join at least 4 forums.
Joining a forum is easy. Just go to the sign up page and fill up the required fields. Every forum allows you to insert a signature. Here’s where you should put your website URL with some catchy statement. If your website has not been set up yet, you can add your signature later.
One feature to utilize in your signature is BB Codes. BB Codes is like html. For your signature you only need to know 2 BB Codes – the one for hyperlinking and the one for making your words bold. To hyperlink your words to your website URL, the opening BB Code is [url=http://www.yourdomain.com] and the closing BB Code is [/url]. For example, if you want to hyperlink the sentence, ‘Secret Tips to Organic Farming for Good Health’, type [url=http://www.yourdomain.com]Secret Tips to Organic Farming for Good Health[/url] in your signature column. Now anyone who clicks on that sentence will be directed to your website.
And if you want to bold your words, just add the bold BB Codes which are [b] and [/b] at the beginning and the end of the string of code above. So it would appear like this – [b][url=http://www.yourdomain.com]Secret Tips to Organic Farming for Good Health[/url][/b]. Most forums have BB Code on by default. But check just in case.
For more BB Codes, just Google it.
It’s important to join forums as soon as possible because it takes time to build relationships. So post anything you want into these forums everyday (take 30 minutes a day). If you aren’t very knowledgeable in that niche, just post intelligent questions. The more posts you make, the better your standing in the forum. The relationships you make in these forums will be very valuable to you when your product is ready.
Another important thing to do while at forums is to look for the most frequently asked questions and most common problems faced by the members in the forums. Take note of these because you want to include these into your product.
Now for product creation. The easiest way to create your product is to go to Amazon and type in the main keyword for your niche. Amazon will probably produce a list of books on that topic. Find one you like and look into the contents page. Copy the contents page and re-write the chapter titles the best you can. Also include the questions and problems that you found in the forums into the chapters.
The fastest way to produce your product is to outsource it. Go to elance.com or guru.com and post a job for a researcher to research the list of chapters you have compiled. This person only has to cut and paste information from various sources according to the chapters you give him. It should not take more than 2 or 3 days.
Once you get the research back, look for a writer to re-write the research materials into an ebook of 80 to 100 pages in length. This should take no longer than a week. You can find good writers from the Philippines who work at cheap rates. Be prepared to pay about $100 for the researcher and $200 for the writer.
So in about 10 days you should have your product ready. Now you need a designer to design your ebook cover and website. What to do from here onwards will be covered in the next article.
Top 3 Ways To Make Money Online!
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Money is one of the most important things here on earth in these modern times. However, earning money is not child’s play. There are times when you need to exert all your efforts and sweat it out just to acquire a certain amount of money. Fortunately, with the Internet being accessible nearly everywhere, it is now possible to easily make money online. You simply have to be aware of the ways to do it.
Here are the top three ways which you can consider on how to make money easy online:
1. Blog: One of the most popular things on the worldwide web nowadays is having a blog. A blog is actually like a daily journal where you write anything and everything under the sun. In fact, what makes it really in vogue is the fact that you can generate money with your blog. This is possible especially today when there are plenty of websites which are willing to pay for your blog. Aside from that, you can also gain money from your blog through the affiliate links included on your pages. You just have to make sure to maintain a good amount of traffic to your blog page or site.
2. Affiliate Programs: This is truly one of the most effective ways to earn money online. You just have to first create your own web page or site and then insert some major affiliate links on your page. When a visitor buys the product you are recommending, you earn a commission.
Pay per click, or PPC, is another type of affiliate program, but with a twist. You simply open an account with a pay per click website, such as Google Adwords and insert the code on your web pages. When a visitor clicks any of those links, then you can get an instant commission from that link. You get an instant pay for every click of your visitors on any of the links on your page. The commissions are much smaller, but you only need a click through, not a sale.
3. Online Surveys: One of the most enjoyable ways of earning money online for stay at home types is to take online surveys. There are already a myriad of websites which are very eager to pay people who are willing to take their surveys. Thus, you can easily have money by simply answering their surveys with all honesty.
Indeed, there are many various ways to make money easily online. Nevertheless, you have to make sure to be very careful because of the existence of online scams. In this way, you can be certain that you can be victorious in making money online effortlessly and without any troubles at all.
Getting Started in Internet Marketing (part 2) – Market Research
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There are many ways to make a living online. But no matter which route you choose, it all begins with market research. You have to find a group of buyers who have a common problem or need. Then all you need to do is sell them things that solve the problem or meet the need.
Market research can be divided into two parts – finding a profitable niche and finding long tail keywords within that niche. The good news is that there are many free tools available to do this. Some of the best tools are provided by Google itself. So the first thing to do is sign up for an account with Google. Once you have done that, go to Google’s search-based keyword tool at www.google.com/sktool. Type in the words ‘buy, purchase, order, get’ (without quotation marks) into the search field. The sktool will list out 800 words or terms that contain these buying keywords together with other useful data like level of competition, searches per month etc. All you have to do is choose the term that you feel is most suitable for yourself, preferably one that has at least 2,500 searches per month.
Next, click on the icon that looks like a magnifying glass next to the search term that you have chosen. This will take you to Google Insights for Search, another free tool from Google at www.google.com/insights. It will automatically search the term that you have chosen and produce the relevant data at Google insights. Scroll down to the bottom part of the page and you will see other related search terms. Take note of all the related search terms that you find.
Now you would have about 10 buying keyword terms in a particular niche. This basically indicates that there are people searching for information to solve a problem or meet a need in this niche. Next, you should investigate further into how big a market this niche is and get more keyword ideas.
Go to amazon.com, ebay.com, magazines.com and clickbank.com. Put the main keyword of the niche into the search field and see if there are products that are listed in these websites within this niche. Chances are you will find products in all these websites pertaining to your niche. Briefly review some of the products for ideas – both keyword ideas and product ideas. The next step is to find long tail keywords.
To do this, go to Google’s external keyword tool at https://adwords.google.com/select/KeywordToolExternal. Type in your 10 keywords and it will generate a list of related keywords. Take note of the keyword phrases with at least 3 words in them (long tail keywords) and that produce at least 2,500 searches per month.
Now go to the Google search engine at www.google.com and type in the main keyword in quotation marks. As you are typing, Google will give you related search terms. Take note of the long tail keywords. Once you hit the search button, Google will list out all the websites related to your keyword (this is called the SERP or Search Engine Results Page). Take note of the number of websites listed (it is listed at the top right hand corner of the page). You are aiming for keywords with a maximum of 1,000,000 websites. If it is significantly higher than 1 million, then the keyword is too competitive. Do the same thing with each of the keywords that you have and choose those which have less than 1 million competing websites.
For each of the keywords you type into Google, look at the bottom of the SERP and you will find more suggested related keywords. Click on them and you will find even more keywords. Drill down into the keywords as deeply as you can until you find long tail keywords with less than 1 million competing websites.
If you have done your market research well enough, you will now have identified a niche with ready buyers and the long tail keywords (about 10 will do) they use to search in the search engine for information on a product to buy. The next step would be Product Research and Creation which will be covered in the next article.


