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Archive for January, 2010

Membership Sites

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Selling products on the Internet can be a lucrative method for making money. However, selling a single product is not necessarily the best business model. It is much easier to make sales to an existing customer than to generate that first sale. Existing customers have already shown that they are willing to purchase and are not just tire-kickers. In addition, if they like your product you have probably generated trust so that they are interested in other products you provide. Clever marketers usually have a raft of products to offer on the back-end to take advantage of this.


Another method for tapping into this is to develop membership sites. In this way, every sale sets up a recurring income stream. However, there is an impression that setting up membership sites entails a lot of work. This can be the case if you want everything to be perfect before even opening such a site. In this case, you may spend months creating the site. The problem with this is that you may find that it is not very successful in generating members and that the time and effort has been essentially wasted.


Perhaps a better model is to develop membership sites quickly and be happy to ‘fail fast’. In reality, there will be some markets that a membership site is not suited to. It is better to find this out early and to cut your losses. On the other hand, if the site starts to generate interest then you can work on improving it.


One of the easiest ways to generate a membership site quickly is to use a content management system such as WordPress. Content needs to be placed on protected pages so that the casual observer or search engine cannot access them. After members sign up, you can use an autoresponder sequence to deliver the links to the content along with a password on a pre-determined schedule, such as once a month.


Of course, there are problems with such an approach. Security is not tight because a member could simply share the password. However, in many non-Internet related niches, such as gardening, you will find the members less technically savvy and less likely to try to breach security. If you are willing to spend some money there are many scripts and plug-ins that can take care of security and other features such as membership cancellations. This can be a wise investment, given that they tend to cost in the order of several hundreds of dollars for use on multiple sites while the potential for gain from even a single site is much greater. For example, a site with a conservative number of members such as 500 paying a paltry $10 a month would generate $5000 every month.


Remember, this is from one site. If you are willing to take action and are not afraid to take action you could easily have a number of such sites.

Using Articles To Drive Amazing Traffic To Your Site

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There are many ways that you can help raise your search rankings organically and drive additional customers to your website. Using articles as a way of raising awareness of your site may be the easiest and most cost effective method that you can use. Because it increases your backlinks to the site, it can also be the most powerful as well for increasing your search rank and traffic.


By writing articles about the subjects on your website, you can directly help your website in several ways. These articles give your site additional authority on a particular subject and also keep visitors on your site longer as they read the articles. They will also return to the site more often if this content is updated on a regular basis, so the site will benefit through the natural traffic of repeat visitors as they add you to their favourite list for a particular topic.


Additionally, if you’re creative and write these articles optimized for very specific keywords, you can increase the search rankings based on the number of times a term is counted on your site. If you are clever, these keywords will be incorporated into the articles in a very natural way and not be apparent to the casual reader. This will have a major positive impact on the search results for that particular keyword term because of the word count on your site and help boost your traffic.


Another advantage articles offer is establishing you as an authority on a subject. By constantly creating articles on a particular subject you soon become recognized as an expert on this subject on the web which will help you build a readership that follows your future articles. This will boost the number of sites that link to your articles and give you those much coveted backlinks that search engines love. Also, as you create these articles, you should be submitting them them to as many article directories as possible to increase the exposure of the content. Because you have included your websites address and contact information in these articles, you are guaranteed to increase traffic from all of the readers of these articles as they propagate your content on the web.


Creating and submitting articles to article directories is something that every website owner should be doing on a regular basis as a way of building backlinks. The search engines consider many factors when they calculate the ranking of a particular site, and how many times the site is linked to by other sites is one of the key factors. By creating articles about topics on your site, you can help create these links from other sites. The ranking of the site that links to you is a key factor that search engines consider when calculating your ranking. The higher the ranking of the site linking to you, the higher your ranking is raised by association and the better your traffic. One of the ways to get linked to by these higher ranked sites is by developing a reputation as an expert on a particular subject and producing a steady stream of very good articles.


Ezines are another great place to use any articles you produce. These online magazines are always looking for fresh and current content for their readers. They are often more than happy to accept your content for publication and will usually keep your contact information and website links intact when they add it to their publication. This helps your reputation as the expert on a particular subject and adds credibility.


If you can’t create these articles yourself, there are a lot of locations on the web where you can purchase specific content that is written to your needs. If you do decide to purchase articles, be sure to secure the full rights and then you can use them in as many ways as you want. What this means is that with one well written article you can submit it to several venues at once that will help you expand its reach. This really illustrates the power that using articles can have on improving your website traffic.

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