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Archive for March, 2008

Use Your Traffic to Make Money

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I’m going to teach you a few ways to use your traffic to make money. You need to squeeze every dollar out of your traffic, that you can. You need to maximize the money you make from your traffic.

I see a lot of people spending all of their time getting all of this traffic to their web site. Well, that’s a great thing if you have your web site set up right, if not, it can be a disaster.

I see so many people setting up a web site and putting Google adsense on it. Then they just drive traffic to it, they don’t make enough money and before they know it, they are back to their day job.

Their problem might not be that they didn’t get enough traffic. You must use your traffic to make money, properly. You need to do more than just rely on adsense.

You need to experiment with both adsense and affiliate links. Find out what works better and use that or if it works best to do both, then do it.

Go ahead a create your own information products to sell. You make all of the money from selling the product. I think that this is better than having adsense or affiliate links on your site, but different things work better for different people.

One thing that you absolutely have to do is start building your mailing list. I’ve heard the money is in the list so many times, that I finally got sick of hearing it and started doing it myself.

I should have listened to them sooner. That is all that I can say. The money is in the list and if you don’t set up a place on your web site for people to sign up for your list, you’re letting a lot of people leave without getting anything out of them.

They may not click on your ads or buy your product, but they might sign up for your list. Why would they sign up? You need to give them an incentive to sign up.

Write an information product and give it to them for free, if they sign up. Run a newsletter where you send them a free issue each month, if they sign up. If you don’t want to do that, then find a product that you can acquire and give away for free.

Another thing to keep in mind and another reason selling your own product is so great is to make sure to have people sign up for your mailing list before they download. You can give them an option where they don’t have to sign up to get your product, but you will get a lot of people who will.

These are the best ways to use your traffic to make money, the right way. Go to www.aweber.com or www.getresponse.com and sign up for an account and start building your list!

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Not All Web Traffic Is Created Equal

Everyone who has a website wants more traffic. However, not all traffic is created equal. Many people get so caught up with driving traffic to their website they forget to check whether it is working towards the actual goal of the website.

Different websites have different goals. One may be to build a brand, another may be to sell a product while yet another may be to build a list from leads. No matter what the goal, tracking should be done to see whether the traffic generated from various sources is actually helping to achieve that goal.

In some cases, it is easy to see the difference between various traffic sources. For example, it is usually much cheaper to buy Pay Per Click (PPC) ads for a content network than for a search network. On a content network, ads appear on related web sites while on a search network they appear as the result of a user keying in specific search terms.

People who click on ads on the content network tend to be browsing the Internet for information. In most cases, they expect to get this information for free. On the other hand, those searching for key terms, especially product names, are more likely to be looking to buy. Because of this, conversion rates are typically much higher on the search network. This leads to more demand which, in turn, leads to higher prices for these ads.

Unfortunately, paying for advertising can eat into profits. In some cases campaigns that are generating a good volume of sales can be rendered unprofitable due to the costs of advertising. However, organic traffic, which comes from unpaid listing on search engines, is free and targeted. The difficulty arises in generating sufficient volumes of traffic. To do this requires being on the front pages of the major search engines for popular terms. Search Engine Optimization (SEO) is the process of trying to rank highly for competitive keywords. Unfortunately, many SEO techniques take considerable time to put into place and to affect search engine rankings.

One technique to overcome this problem is to aim for ‘low-hanging fruit’. That is, keywords that have less competition. While these generate lower traffic, it is possible to build up considerable amounts of traffic by building up a portfolio of less popular keywords.

Other good forms of generating free targeted traffic include article marketing, email marketing and utilizing joint venture partnerships. The main thing is to avoid traffic generation strategies that cost money, but don’t result in conversions.

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Benefits of a Sitemap

How will your visitor know the contents of your website once he comes to it? Your homepage may set the topic, but what if your visitor wants to know what specific information will he find? This is where a SiteMap is useful. Acting like the table of contents of a book, your SiteMap will let your visitor know if you have the information he needs.

So, what is a SiteMap? Strictly speaking, it is a graphical representation of the structure of your website. It shows how the pages are linked to one another. But such a representation may be difficult to implement, and if there are so many pages, may be even difficult for a visitor to find useful. So, a SiteMap is created by listing all the links of all documents and files found in a website. These links are typically organized in a hierarchical manner, thus improving readability.

Sitemaps do not only serve your ‘human’ visitors, but search engines as well. These robots, or spiders, crawl the Internet, getting data on web pages for a specific keyword. They crawl by following links, giving importance to pages that are linked to. Hence, a good SiteMap is also used for search engine optimization.

Benefits of a SiteMap

Creating sitemaps may take time and effort, so why have one? The following lists some of the benefits for creating a SiteMap for your website.

1. You can use a SiteMap as a planing tool for web design.

Even if you have a website with few pages, it is good to have a structure of your website. This way, if you are to add more pages later on, you will know where to put them. Your site will not become a hodgepodge of pages without any relation to one another.

2. No page will be left unvisited.

The search engine spiders will be able to visit all the pages in your website if you have a SiteMap. Your pages will then be included in the search engines’ databases, increasing your ranking.

3. Visitors will have an easier time to navigate your site.

One factor why visitors stay on a site is the ease to navigate through the site. With a SiteMap, visitors will have an idea on what the contents are in your site. They can also easily access those pages within your site. Without a SiteMap, your visitors may even leave your site, going back to the search engine pages, to look for information that may be in your website.

4. A SiteMap may encourage more traffic.

As your website grows, you must update your SiteMap. This way, visitors will know that content is being added to your website, encouraging them to return. This is also true if you are selling products or offering services. Potential buyers will immediately know your latest products or services by visiting your SiteMap.

5. There is potential advertising value when using a SiteMap.

With a SiteMap, potential advertisers will find it easy to best position themselves in the different pages of your website where they can advertise. This will mean additional income for you.

Benefits of sitemaps are worth the time and effort to create them. Not only will they help you in designing your website, they will also ease the navigation for your visitors, help your website in search engine rankings, increase traffic to your site, and provide you income from advertisements.

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