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Archive for September, 2007

The Business of AdSense

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Even though AdSense is a very popular income source for many online marketers, few will make enough money from it to make AdSense their primary business. If you are currently trying to increase your AdSense earnings there are some tried and tested rules that will help you achieve more clicks and make more money.

As an online marketer, you realize that you must be consistent and persistent to achieve the goals that you set for yourself. The AdSense business is no different. Yet the people who make the most money with AdSense are the ones who work at it smarter rather than doing the same things over and over that do not produce good results.

In fact, it is a popular myth among online marketers that you must only develop and promote websites that pertain to high paying keywords. As a rule the marketers that make the most money from AdSense are the ones who consistently keep building websites around medium priced keywords within a theme. Then as they go along, they build websites that are related to that common theme.

For example, you might build your websites under the theme of ‘computers’. The mistake some people make is to develop one site devoted to only computers. It is advantageous to the marketer to make many websites related to computers such as laptops, computer hard drives, computer keyboards, etc. It is the concept of more is better that will make you the most money.

As you start building your AdSense publishing business, here are some major rules to consider that will maximize your profits:

1. Track your successes and failures.

2. Use the latest tools and software available.

3. Keep your AdSense sites easy to navigate. Do not promote anything else on these websites.

4. Treat your AdSense business as a real business.

The marketers that make the most money with AdSense are the ones who treat it as a business and consistently continue to produce high quality websites around themes or ‘niches’ daily.

If you are just starting out, you have to realize that there is a lot of work involved to set up your websites, do the seo optimization, track your results and then repeat the process.

You can use the latest tools and software to automate the keyword selection process, create good websites and do most of the tedious seo optimization for your AdSense websites. In this regard investing some money in the right software will turn more profit in the long run because you will be able to make more sites faster. The name of the game in the world of AdSense is to make highly profitable websites and keep making more of them all the time.

A large AdSense income does not happen overnight. The best way to make the most money with your AdSense business is to follow the rules outlined here and constantly build more websites. Like planting seeds in a garden, you will reap AdSense income according to what you sow.

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Using Social Media to Get Free Stuff

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You need a free banner? How about a free button for your Website? You can search for free stuff using Google or your favorite search engines but often times it is very brutal. You will find that most sites that show up in search engine results have a few crappy free offerings. They are selling their good stuff for a premium.

It is not fair that you want a few free buttons, backgrounds, or icons and Google dumps a crap load of useless results when you use the word free in search key phrases. There are plenty of sites with good quality free designs but they do not rank high in Google search results.

What do you do? Use Google but restrict your search results to social media sites only.

User submitted contents found in social media sites like Digg, RedDot, etc. are some of the best contents from all around the Web. These social media sites let users rank contents based on the quality.

You get the double bonus. Not only thousands of users have scouted the Web to find the best freebies but also they have ranked those submissions based on their merits. You are able to leverage the crowd wisdom for free to get the free stuff. How sweet it is.

May be the results are crappy but Google is a very powerful search engine. To get the good stuff from the social media sites, instruct Google to return results from contents published in those sites.

Let’s say you are looking for some icons. In Google search box type site:Digg.com “free icons” and hit enter. Google will return all results for “free icons” from Digg, a social media site.

The above technique may not land you directly on the source because many blog authors compile links to high quality free stuff from the Web and then publish the list on these social media sites. Though you don’t go to the source directly but you get the right direction.

Here is a list of popular social media and blog sites that you can use using the site: operator in Google search.

dig.com
del.icio.us
slashdot.com
RedDot.com
stumbleupon.com
blogmarks.com
technorati.com
bloglines.com
mybloglog.com
giveawayproject.com

Social media and crowd wisdom are new Web 2.0 paradigm. The collective intelligence of thousands of people from all around the Globe are channeled through these new Web tools called social media. These sites offer new opportunities for information search and retrieval. Learn how to use them and leverage them for your benefits.

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